How does your car make you feel? "When you own a Volvo, you get much more than a car." Although it is a good statement, it is not always easy to convince people that this is true, mainly when they only see a tv spot with a vehicle crossing a highway during sunset, right?
But what if you can "feel" the experience of having "more than a car" when shopping at your favorite mall? While working with Volvo, we decided to exhibit the XC-90 crossover SUV at some plaza's entrances so that people could get inside, feel it, fall in love with it, and finally decided to buy it. Additionally, we raffle Cirque Du Solei tickets to enjoy the show in the Volvo VIP section. First Row! Isn't that quite an experience? Agree.